B2B social media management and employee advocacy from Oktopost
The founders of Oktopost, Daniel Kushner and Liad Guez, created the first and only dedicated platform for B2B organisations to manage and quantify the value of social media marketing in terms of lead generation, pipeline influence, customer acquisition, and ROI. After eight years of highly successful bootstrapping, we joined forces with Oktopost to help the team accelerate the delivery of their vision and double down on rapid market growth.
Everything you do on social channels can affect your organisation’s brand, from what and how often you post, to who posts what. Today, many businesses are leveraging social media more by adopting social selling, a tactic that uses social media channels to engage and nurture prospects to deliver marketing leads and help curate a more effective sales process, ultimately leading to more revenue.
While B2B sales and marketing teams have the systems and tools to demonstrate the effectiveness and ROI of traditional marketing activities, such as webinars or events, the measurability of social selling efforts often remains a blind spot. Most social media management platforms are designed for businesses that sell directly to consumers (B2C), where campaign effectiveness is simply measured by the number of channel followers or post engagements.
Daniel Kushner and Liad Guez founded Oktopost in 2013 to provide this functionality and help illuminate the blind spot. “Our mission from day one was to create the first platform that could measure and quantify the value of social media in terms of lead generation, pipeline influence, customer acquisition, and ultimately ROI,” says Daniel.