In our Europe to US series, we speak with founders and advisors about the complex topic of breaking into the US market from Europe. We talk about everything from early scrappiness to hiring, culture, and go-to-market strategy. You can find the full conversation on Spotify and YouTube below.
Highlights from this conversation:
- Why fabriq focused on validating product fit before opening a US entity
- The importance of narrowing focus to specific verticals in a vast market
- How to attract top US talent as a European founder
Octave Lapeyronie co-founded fabriq in 2019 to modernize operational excellence in manufacturing. From Paris, the team built a fast-growing software business helping industrial companies move from whiteboards and spreadsheets to digital shop-floor performance systems.
In this conversation, Octave shares the early lessons from fabriq’s US entry, how the company tested its go-to-market remotely, learned to hire local talent effectively, and the mindset required to expand capital-efficiently without overextending.
More from the conversation:
- Why fabriq delayed hiring locally until there was meaningful traction
- The real cost of entering the US and how to plan for it
- How to position your company to attract entrepreneurial US talent
- The value of sending culture carriers to build trust with early hires