In our Europe to US series, we speak with founders and advisors about the complex topic of breaking into the US market from Europe. We talk about everything from early scrappiness to hiring, culture, and go-to-market strategy. You can find the full conversation on Spotify and YouTube below.
Highlights from this conversation:
- How Guillaume grew lemlist from Paris with no US office
- Why American buyers move faster – and churn faster too
- The cultural differences between US and European sales
Guillaume Moubeche founded lempire, the Paris-based company behind lemlist, a sales automation suite used by thousands of teams worldwide. In this conversation, Guillaume explains how he targeted the US from day one, learned to sell across time zones, and used storytelling and personal branding to build trust with American customers. He shares how “best product” only matters when paired with bold marketing, and why service quality can be a true growth engine.
More from the conversation:
- Why the US isn’t one market but 50 – and how to focus your ICP
- Why Guillaume worked late nights to support US customers from Paris
- How he built a remote support and sales team across Serbia and South America
- The case for Canada as a North American hiring hub