In our Europe to US series, we speak with founders and advisors about the complex topic of breaking into the US market from Europe. We talk about everything from early scrappiness to hiring, culture, and go-to-market strategy. You can find the full conversation on Spotify and YouTube below.
Highlights from this conversation:
- The three main triggers for setting up in the US
- Why hiring rules from Europe don’t translate to the US
- The hidden traps that cause most legal headaches for founders expanding across the Atlantic
Daniel Glazer, London Office Managing Partner at Wilson Sonsini, has advised hundreds of European software founders on building in America. His firm has helped take companies like Google from incorporation to IPO – and continues to support founders scaling across the Atlantic.
In this conversation, Daniel explains when to “go early” versus “go late” the three expansion triggers that dictate your first steps, and why most legal mistakes stem from underestimating state-by-state differences. He also shares insights on employment law, tax compliance, and the Delaware subsidiary setup.
More from the conversation:
- Why “the middle path” of expansion often fails
- The right moment to create a US entity – and how to structure it
- Why US employment law is “like hiring on Mars” for Europeans
- How to protect your company from litigation and tax surprises