In our Europe to US series, we speak with founders and advisors about the complex topic of breaking into the US market from Europe. We talk about everything from early scrappiness to hiring, culture, and go-to-market strategy. You can find the full conversation on Spotify and YouTube below.
Highlights from this conversation:
- The four “green lights” that signal US readiness
- Why localization is about how you sell, not what you sell
- How to avoid losing 12 months by entering too soon
Jeetu Mahtani led HubSpot’s international expansion from $3M to $600M ARR and now advises Expedition portfolio founders on going global. In this conversation, he shares a clear framework for European software companies considering US entry: from ICP definition to founder relocation and team structure. Jeetu explains the “hub and spoke” model that lets companies scale efficiently, why the founder should often spend 3–6 months in-market, and how to set up early sales teams for success. He also covers enterprise selling, support readiness, and what it takes to retain talent in competitive US markets.
More from the conversation:
- How to move from founder-led sales to repeatable US playbooks
- The value of sending culture carriers to seed new teams
- What makes enterprise customers buy – and stay – in the US
- The traits of great first hires in a transatlantic company