- Lance Olmsted, Chief Revenue Officer at IFS M&A and President and CEO at Copperleaf, has joined Expedition Growth Capital as an Operating Advisor.
- Lance has deep expertise in scaling industrial software businesses, driving commercial expansion at Redzone as SVP of Sales & Head of EMEA through its ~$1B exit, and now shaping global revenue growth and M&A execution at IFS.
- He will support Expedition’s portfolio founders on a wide range of topics including enterprise sales, international expansion, and M&A growth.
LONDON, United Kingdom, and BOSTON, Massachusetts, 14 October 2025 – Expedition Growth Capital (“Expedition”) is pleased to announce that Lance Olmsted, Chief Revenue Officer at IFS M&A, and President and CEO at Copperleaf, has joined the firm as an Operating Advisor.
At IFS, Lance is responsible for driving growth through strategic acquisitions, integration, and designing go-to-market strategies that maximize revenue from acquired companies. He played a key leadership role in IFS’s $1 billion acquisition of Copperleaf Technologies in 2024, serving as President and CEO of Copperleaf post-acquisition to drive GTM integration and realize revenue synergies.
Prior to IFS, Lance spent almost 10 years at Redzone, a bootstrapped manufacturing software provider, where he rose to SVP of Enterprise Sales and Head of EMEA. In that role, he drove international expansion and played a key part in scaling the business from its first customer to a ~$1B+ strategic exit to QAD. He also served as CEO of MEMCO, a manufacturing technology firm, and held advisory and board roles with growth-stage industrial software companies.
Lance began his career in the U.S. Marine Corps, where he served for eight years. He holds a B.S. in Business Administration from Indiana Wesleyan University, and an Executive Certificate in Leadership, Business Administration, Management and Operations from University of Notre Dame.
As an Operating Advisor at Expedition, Lance will support portfolio companies on M&A growth, enterprise sales, and international expansion. Lance is already working actively with several Expedition portfolio companies at the board level, including Factbird, a manufacturing intelligence software platform.
Oliver Thomas, Founder and Managing Partner at Expedition, said: “Lance combines commercial precision with a deep operational mindset. His experience scaling enterprise sales, building high-performing teams, and integrating acquisitions aligns perfectly with the growth challenges our founders face. We’re thrilled to have him join the Expedition advisor network.”
Lance Olmsted added: “I’m excited to partner with Expedition and support ambitious software founders. I’ve spent my career building out and leading the go-to-market function across bootstrapped scale ups as well as mature large software companies. I look forward to helping Expedition’s portfolio companies accelerate their go-to-market success and deliver measurable impact for their customers.”
About Expedition Growth Capital
Expedition is a software specialist growth equity firm, with offices in London and Boston. Expedition partners with ambitious, rapidly growing software companies that have achieved significant traction with little or no external funding. The firm brings capital for growth initiatives and shareholder liquidity, highly relevant operational expertise, and a trusted track record of respectfully partnering with founders on their path to category leadership. For more information, please see Expedition.capital or follow Expedition on LinkedIn.